Greater than 1500 enthusiastic runners from throughout the town of Mumbai participated within the fifth version of the Adidas India-organised “Run For The Oceans” marketing campaign.
The marketing campaign attracted some well-known public figures and media personalities akin to Anusha Dandekar, Saiyami Kher, Karanveer Bohra, Teejay Sidhu, Aditya Seal, Akash Gaurav, and Angad Bedi, who actively participated within the trigger.
Standing agency on the model’s dedication to finish plastic waste and promote a sustainable future, Adidas India just lately organised a “Run For The Oceans” marketing campaign wherein members lined the three-km stretch round Versova Seaside and adopted it up with a clean-up drive of the seashore just lately.
For each 10 minutes of working recorded by members utilizing the Adidas Runtastic app, “Parley for the Oceans”, the non-profit environmental organisation, vowed to wash an equal weight of plastic bottles from the seashores, distant islands, and coastlines earlier than it reaches the ocean, Adidas knowledgeable in a launch on Thursday.
Whereas “Run For the Oceans” is a worldwide motion, Adidas in India has given momentum to the marketing campaign by associating with Adv Afroz Shah, the UN Champion of Earth 2016.
The sportswear model has been supporting Shah’s endeavour to wash the seashores and take away plastic waste from the shoreline. His initiative has garnered help from India and the world, with individuals from all walks of life becoming a member of fingers to make oceans free from plastics.
Earlier this 12 months, Indian cricketer Rohit Sharma wore customised Adidas footwear created to unfold consciousness about utilizing recycled plastic. The spikes carry the ‘Finish Plastic Waste’ slogans on them. Different profitable campaigns of Mr Shah embrace conserving the mangroves, working workshops to stop litter, and selling the segregation of plastic waste.